Multimodality [Elektronisk resurs] a social semiotic approach to contemporary communication / Gunther Kress. Kress, Gunther. (författare) ISBN 9780203970034 1 Publicerad: Hoboken : Taylor and Francis, 2009 Engelska 1 online resource (233 p.) E-bok

2018-12-28 · It is now more than twenty years since the term ‘multimodality’ emerged in the fields of social semiotic, education, and social interaction research, offering a new and broad framework to understand the connections between communication and learning, the significance of the social in meaning-making and the diversity of modes that are used for meaning-making (Bezemer and Kress, 2016).

60-76. Kress, G. & van Leeuwen, T. (1996/2006). Kress, G. R. & Van Leeuwen, T. (2001). Multimodal discourse: the modes and media of contemporary communication. London: Arnold.

Multimodality kress

Gunther Rolf Kress MBE was an Australian semiotician who was Chair of Semiotics and Education in the Department of Culture, Communication and Media within the Institute of Education of University College London, University of London. Kress was born in Nuremberg Germany and trained as a linguist in Australia and London under MAK Halliday. He is mainly known for his contributions to the study of Multimodality; he wrote with Theo van Leeuwen Reading Images: The Grammar of Visual Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field.

Kress & van Leeuwen, 2001). och inbjuder till multimodal analys av semiotiska resurser som tal, gester, kroppsposition och så vidare.

I en multimodal text samverkar flera modaliteter till en helhet för att uttrycka textens innehåll. Exempelvis kan skrivet verbalspråk (ord) kombineras av AE Fristorp · Citerat av 100 — Enligt Selander och Kress innebär design ett sätt att skapa något nytt, eller att omskapa och bruka något på ett nytt sätt.

‘Bezemer and Kress have produced what may well be the landmark text on multimodal analysis, the maturity of which can be judged from its bold and confident synthesis of data, method and theoretical implications, and from the profoundly innovative approach to learning it offers.

London: Routledge. Bezemer, J., & Kress, G. (2008).

His interests focus on the (English) curriculum, multiliteracies, and multimodality, that is, the developing forms of representation and their implications for the futures of education in school and out of school. multimodality studies (Kress and Van Leeuwen 2001, 2006; see also Jewitt 2009). In the book under review, Kress pursues his lifelong interest in the pedagogic dimensions of multimodality. Writing about multimodality requires defining “mode,” but this is notoriously difficult (cf.
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This theory is relevant as an increase in technology tools, and associated access to multimedia composing software, has led to people being able to easily use many modes in art, writing, music, and dance and every-day interactions with each other [2] . Multimodality: A Social Semiotic Approach to Contemporary Communication Multimodality: A Social Semiotic Approach to Contemporary Communication, Gunther R. Kress: Author: Gunther R. Kress: Edition: Gunther Kress is professor of education/English in the Institute of Education at University of London.

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According to Kress, multimodality is the framework for multimedia and discursive representation and transcends the somewhat arbitrary label of ‘theory’ (Kress, 2009, pp. 57-66). Multimodal research aims to disaggregate complex, implicit meaning into the smaller essential carriers of information before interpreting their social or educational uses.

Multimodality—The Beginning of a New Area of Research: 2000–5 Contents. Acknowledgements Part 1: A Call for Multimodal Theory. 20. G. Kress, ‘Design and Transformation: New Theories of Meaning’, in B. Cope and M. Kalantzis (eds.), Multiliteracies: Literacy Learning and the Design of Social Futures (Psychology Press, 2000), pp. 153–161 Se hela listan på mode.ioe.ac.uk (Kress 2010)
In fact, it is now no longer possible to understand language and its uses without understanding the effect of all modes of communication that are co-present in any text.(Kress 2000)
10.

Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones.

57-66). Multimodal research aims to disaggregate complex, implicit meaning into the smaller essential carriers of information before interpreting their social or educational uses. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones.

Information om Multimodality och andra böcker. In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to Bezemer, J., & Kress, G. (2008). Writing in multimodal texts: A social semiotic account of designs for learning. Written communication, 25(2), 166-195.